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Christy and COTTON USA partner up once more
Christy, Britain's original towel manufacturer, has once again collaborated with COTTON USA to raise consumer awareness of the COTTON USA Mark through a national print advertising campaign. 2011's promotional collaboration has been running successfully since the launch of the advertisements in April and is set to continue until the end of June, highlighting the quality, purity and luxuriousness of Christy's range of U.S. cotton towels.
The three bright, eye-catching adverts have already featured in Mail on Sunday's YOU magazine, the Guardian Weekend magazine and Sunday Telegraph's Stella magazine. To raise awareness with consumers interested in home furnishings, placements have also been made in home publications such as House Beautiful, Woman and Home, Good Housekeeping, Country Living and BBC Homes and Antiques magazines.
Stephanie Brocklehurst, Marketing Manager, at Christy, said: "We always look to use the best fibres in our ranges - so it was a simple decision to make when we decided to partner with COTTON USA for our core towel collection - Supreme. The joint advertising campaign this year has been extremely well received by consumers. We've been impressed with the impact it has made with readers in regards to their perception of products made with U.S. cotton at Christy, as well as how it has driven customers into stores and online to purchase."
The COTTON USA Mark, a worldwide registered trademark, identifies and distinguishes superior products made from cotton grown in the U.S., representing purity, strength and comfort. The exclusive use of the Mark is, therefore, only granted to licensees offering a higher end product. The Mark has become associated with products that offer contemporary style, natural beauty, engaging fashion and manufacturing excellence.
