COTTON USA Embrace Nature, Choose Cotton

NEWS

COTTON MAKES ITS ADVERTISING MARK

The slick creative behind the COTTON USA Mark, which features a cotton boll in front of a sliced blue background, has been mirrored in this year’s exciting CCI above the line advertising campaign. CCI used a collection of stunning imagery photographed in a field of fluffy white cotton bolls against the clear Californian sky to raise awareness of the Mark and the quality of U.S. cotton around the world.

The eye-catching adverts have successfully featured throughout the year in a variety of publications. Women’s glossies Vogue, Marie Claire, Elle, Red, She, and Grazia are amongst the range of titles that targeted female consumers. CCI also reached out to male consumers with adverts appearing in high-end glossy magazine GQ. Supplements in national press featuring the campaign include Sunday Times’ Style magazine, Sunday Telegraph’s Stella magazine, Mail on Sunday’s YOU magazine, the Guardian’s Weekend supplement, the Independent’s Saturday Magazine and the ES Magazine’s London Fashion Week edition.

To raise awareness with consumers interested in home furnishings, placements have also been made in Living Etc, Ideal Home, Country Homes & Interiors, Country Living and ELLE Decoration. Online presence included features on the websites of Glamour, Vogue, Stylefinder and Shortlist.