COTTON USA Embrace Nature, Choose Cotton

NEWS

Christy & COTTON USA couple up

Britain’s original towel manufacturer, Christy, has joined together with COTTON USA once again to raise awareness of the COTTON USA Mark through a national print advertising campaign highlighting the quality, purity and luxuriousness of Christy’s range of U.S. cotton towels. This year’s promotional collaboration has been running successfully since the launch of the advertisements in March and is set to continue until July this year.

The three creative and eye-catching adverts have already featured in Sunday Telegraph’s Stella magazine and the Interiors Specials edition of the Mail on Sunday YOU magazine. Further appearances in these supplements, along with other placements are set to continue in a variety of other publications, including the Guardian’s Weekend supplement. To raise awareness with consumers interested in home furnishings, placements have also been made in Good Housekeeping, Ideal Home, House Beautiful and BBC Homes and Antiques magazines.

The COTTON USA Mark, a worldwide registered trademark, identifies and distinguishes superior products made from cotton grown in the U.S., representing purity, strength and comfort. The exclusive use of the Mark is therefore only granted to licensees offering a higher end product. To maintain this position, the Mark can only be affixed on products manufactured from a minimum of 95 percent cotton of which at least 50 percent is U.S. cotton. The Mark has become associated with products that offer contemporary style, natural beauty, engaging fashion and manufacturing excellence.