COTTON USA Embrace Nature, Choose Cotton

NEWS

COTTON IS THE FABRIC OF CHOICE FOR BRITISH SHOPPERS

The troubled economic climate may have caused UK shoppers to cut their budgets and hit the high street less often, but more than a quarter still love shopping for clothes according to CCI’s latest consumer lifestyle research. And for when they do, nearly two-thirds of these dedicated shopaholics say that, in spite of the economic climate, they are prepared to pay more for better quality. Their preference lies with natural fibres, and cotton in particular, which they equate with quality products.

The Global Lifestyle Monitor survey looked at a range of lifestyle issues related to clothing, shopping and textiles and was conducted in March. The survey shows that although the state of the economy has led to a reduction in spending on clothes, with the average amount spent per person in the three months prior to the survey £141.90, compared to £220.40 two years ago, consumers will buy if fabric, style and quality are right.

Cotton is the fabric of choice for British shoppers, with almost half choosing cotton garments as the ones they wear the most. It is considered to be the most in vogue fabric, with 36 per cent believing it is best suited to the latest fashion styles.

As Steph Thiers-Ratcliffe, International Marketing Manager, Cotton Council International, points out: “The economic climate may have reduced the frequency of shopping and the amount spent, but not at the expense of quality. Shoppers have been seeking out better prices, but have remained committed to buying premium garments made from natural fibres.”