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COTTON USA and Bodas feature in New Ad Campaign

COTTON USA and Bodas have joined together yet again to create a new series of promotions in a proactive effort to reinforce dialogues with customers, suppliers and distributors. On June 17th, the latest joint advertisement appeared in Grazia, following its initial publication in ES Magazine on May 16th.  This promotional collaboration between COTTON USA and Bodas has been running successfully since October 2004, when the bus advertisement campaign was launched. The bus advert, which highlights the luxuriousness of Supima cotton, appears frequently on London buses and will make its next appearance sometime this fall.

Building on other licensees’ past experiences and success stories, Bodas took on the bus campaign after research into customer preferences found that consumers favoured products labelled with a quality mark.

The outcome was a big success. Helena Boas, Founder of Bodas, revealed that, "Customer feedback was positive, as was that from the suppliers and distributors". She concluded that, "the footprint of this type of advertisement was good value for money".
  
Bodas, known for its beautiful everyday underwear and nightwear, works closely with COTTON USA and has been a licensee since 2003.
Equipped with the COTTON USA Mark, Bodas continues to send out a strong message to its consumers, reassuring them that they are not only buying items with natural comfort, but with high quality fibres as well. Currently, Bodas proudly displays the Mark on three product ranges; Cotton Basic underwear, Cotton Jersey nightwear and on its Supima T-shirts.  

The COTTON USA Mark, a worldwide registered trademark, is synonymous with superior quality products since 1989. The exclusive use of the Mark is granted to licensees offering a higher end product. To maintain its position as a recognised symbol for purity, strength and comfort, the Mark can only be affixed on 100 percent cotton products that contain at least 50 percent U.S. cotton.

For more information on COTTON USA and how to become a licensee please click here.