COTTON USA Embrace Nature, Choose Cotton
NEWS
June 2010:CHINA SOURCING TOUR OPENS UP FRESH OPPORTUNITIES
Earlier this month, COTTON USA hosted an exciting sourcing tour in China. It was the fifth time COTTON USA has chosen to organise a tour in this country and it proved to be both popular and successful, being the largest apparel buyers’ tour recorded in the history of the Supply Chain Marketing Programme.
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COTTON IS THE FABRIC OF CHOICE FOR BRITISH SHOPPERS
The troubled economic climate may have caused UK shoppers to cut their budgets and hit the high street less often, but more than a quarter still love shopping for clothes according to CCI’s latest consumer lifestyle research. And for when they do, nearly two-thirds of these dedicated shopaholics say that, in spite of the economic climate, they are prepared to pay more for better quality. Their preference lies with natural fibres, and cotton in particular, which they equate with quality products.
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SUCCESS OF PIONEERING BUYERS’ TOUR IN BANGLADESH
For years the COTTON USA Supply Chain Marketing Programme has organised tours for select groups of buyers in countries such as China, Vietnam, Indonesia, Turkey, India and Pakistan, but the most recent tour in April broke new ground by visiting Bangladesh for the first time.
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June China Sourcing Tour
European buyers are set to gather for the COTTON USA Buyers Tour in China from 6th - 11th June this year, led by COTTON USA’s innovative Supply Chain Marketing (SCM) programme.
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Quality - the key desirable for fashion shoppers
Fashion experts now agree; consumers are changing their shopping habits, according to the latest insights into consumer trends.
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Christy & COTTON USA couple up
Britain’s original towel manufacturer, Christy, has joined together with COTTON USA once again to raise awareness of the COTTON USA Mark through a national print advertising campaign highlighting the quality, purity and luxuriousness of Christy’s range of U.S. cotton towels.
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COTTON MAKES ITS ADVERTISING MARK
The slick creative behind the COTTON USA Mark, which features a cotton boll in front of a sliced blue background, has been mirrored in this year’s exciting CCI above the line advertising campaign.
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CCI WEBINAR TO REVEAL INSIGHT INTO THE MINDS OF UK SHOPPERS
CCI will be hosting a panel discussion webinar in collaboration with Drapers to announce the results of COTTON USA’s biennial research – the Global Lifestyle Monitor Survey – which has investigated a wide range of lifestyle issues relating to clothing, shopping and textiles.
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SIGN UP FOR OUR SOURCING TOURS TO BANGLADESH AND CHINA
Buyers from around the world are set to gather for another COTTON USA Buyers Tour in Bangladesh from 18th – 23rd April 2010, led by COTTON USA’s innovative Supply Chain Marketing (SCM) programme.
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RICHARD NICOLL AT LONDON FASHION WEEK
The new Richard Nicoll catwalk collection hit the runway at London Fashion Week in February, having been awarded the prestigious COTTON USA sponsorship.
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CCI AT TEXWORLD AND PREMIERE VISION
CCI returned to Paris last month to promote the benefits of U.S. cotton at the Texworld and Premiere Vision (PV) trade shows. 14,038 trade professionals attended the Texworld exhibition, including a wide array of high-calibre prestigious buyers.
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COTTON USA SPONSORS 'KING OF THE SHIRT' RICHARD NICOLL
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LONDON FASHION WEEK
COTTON USA has announced its next style leader for its sponsorship programme, continuing its commitment to support up-and-coming designers. Highlighting the qualities of premium U.S. cotton within the fashion industry, Richard Nicoll has received the prestigious COTTON USA sponsorship, and will show his collection at London Fashion Week, 19th-24th February 2010.
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CCI TO RETURN TO TEXWORLD AND PREMIERE VISION
In February, CCI will return to the Texworld and Premiere Vision trade shows in Paris to promote the benefits of U.S. cotton. The U.S. cotton export marketing agency will jointly exhibit with Cotton Incorporated at the world-renowned trade shows and feature the latest initiatives in Supply Chain Marketing.
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Heimtextil show - Germany
In January, CCI is hosting a booth at the world’s largest home furnishing show, Heimtextil, giving buyers the chance to learn more about the benefits of U.S. cotton, the programmes that CCI is involved with and also to meet representatives from COTTON USA qualified brands and manufacturers.
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M&S ON THE BENEFITS OF BEING A COTTON USA LICENSEE
In these challenging economic times, consumers are more quality and value conscious than ever. So what better guarantee of finding these characteristics, plus some essential luxury in bed linen and towels, than the COTTON USA Mark attached to a Marks & Spencer Supima® product?
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Sustainability - a driver for business growth
CCI is proud to announce the success of its sustainability conference in Budapest, Hungary last month. The “Sustainability – A Driver for Business Growth” conference delivered responses to key industry and consumer concerns regarding sustainable home textiles and apparel.
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Focused on sustainability
Cotton Council International is holding a pan-European conference for brands and retailers on the subject of sustainability at the Four Seasons Hotel in Budapest this November. "Sustainability - A Driver for Business Growth" will deliver responses to key industry and consumer demands regarding sustainable home textiles and apparel.
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Anna Wintour hits LFW
Anna Wintour, of U.S. Vogue, hit London Fashion Week this September. Looking for the hottest new designs, she attended the Meadham Kirchhoff catwalk show, sponsored by COTTON USA.
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