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Marks and Spencer collection achieves greater impact with COTTON USA partnership

This May, COTTON USA partnered with Marks & Spencer to run an advertorial campaign across a number of key consumer titles. The Marks & Spencer collection uses the highest quality U.S. Pima cotton and includes soft, long-lasting, non-iron, machine washable bed linen, as well as luxurious towels. The advertorials convey the superior quality of U.S. Supima cotton, inviting readers to "enjoy pure luxury".

Liza Freudmann, Marks & Spencer Senior Marketing Manager, commented: "M&S has run a U.S. Supima cotton advertorial campaign in conjunction with Cotton Council International for a number of years now, and each year we are impressed by the impact it makes.  Not only does it look great, and improves readers' perception of Supima products at M&S, but it drives customers into stores to buy. The lifecycle of the campaign constitutes one of the best sales periods for Supima bath and bed linen in the year."

The promotions ran in the May issues of Ideal Home, Homes & Gardens, Living etc, Country Homes & Interiors, Woman & Home, 25 Beautiful Homes and Marie Claire.